Brook ZimmatoreFollow These 6 Steps to Bulletproof Your Digital Business StrategyThe current crisis has forced us to live in a world where we can’t go outside. Although this change is temporary, imagine if it weren’t —…6 min read·May 29, 2020----
Brook ZimmatoreDoes Your CEO Have A Personal Brand? If Not, It Could Be Affecting Your Bottom Line.Like a captain at the helm of a ship, a CEO carries the burden of command on their shoulders.3 min read·Dec 3, 2019----
Brook ZimmatoreWhy — and How — We Should Reorganize the Way We Search for Health Professionals OnlineJoe is using Google because he needs to see a doctor, and wants to check the credentials of a health professional he’s located. But he…3 min read·Nov 25, 2019----
Brook ZimmatoreinStrixusThe limits of reputation management: a case study of Johnson & JohnsonAs someone who helps both individuals and companies with reputation management, I gravitate towards stories that have serious implications…3 min read·Nov 22, 2019----
Brook ZimmatoreinStrixusManaging your company’s reputation starts with this — and missing it will destroy youThere was a time when companies had a near-complete hold on their own brand. If customers were unhappy with a product or service, there’s…3 min read·Nov 22, 2019----
Brook ZimmatoreinStrixusYou can’t be a professional without a personal brand. What will yours look like?The phrase “personal brand” has been around for a while now, but to a lot of people it still just sounds like so many syllables of…3 min read·Oct 10, 2019----
Brook ZimmatoreinStrixusThe Osborne Effect: Why the Timing of Your New Product Announcement is Essential to its SuccessThe Osborne Effect is the impact of a business announcing the release of a new product prematurely, which causes a failed launch.3 min read·Sep 10, 2019--1--1
Brook ZimmatoreinStrixus5 Ferocious Ways Entrepreneurs Can Improve Their Personal Leadership BrandThe attention economy is a hard beast to master. Everyone from the biggest brands to your cousin is fighting for space on social media.6 min read·Aug 20, 2019----